Schools
Admissions-led SEO for state, independent and fee-paying schools: the searches that turn into enquiries, open-day visits and enrolments.
Education is in trouble.Let's work together to save it.
Mile SEO helps schools, universities, research institutions and edtech builders get found in Google, ChatGPT & other AI tools.
Who this is for
Different audiences, different searches
A parent, a student choosing where to study, and a school buying a learning platform search differently. So they get different pages.
Higher education & research
Course discovery for students, research visibility for everyone else, and the enrolment pipeline both feed.
Learning products
Search and answer-engine demand for the tools people learn with.
- EdtechIncrease the usage of digital tools, software, and hardware to improve teaching and learning.
- Learning appsCompete with Duolingo, Busuu, Coursera and beat them on home ground.
- Educational websitesProvide the tools, courses, and resources to help people learn.
- Course creatorsCombine SEO, AEO, GEO with social media to build an evergreen channel.
Education SEO services
Analyze, plan, implement
Starting with a technical SEO audit, planning the structure, and implementing on-page and off-page SEO services.
- Find what is broken
- A technical SEO audit: a crawl, an indexation review, a cannibalization inventory and a content-decay score for every page that still matters. The output is a ranked list, not a 90-page PDF.
- Decide what wins
- Which page owns which query, what gets merged, what gets retired, and what genuinely needs writing. On an institutional site this is as much negotiation as analysis.
- Make it hold
- Implementation alongside whoever maintains the site, a publishing standard that stops the problem recurring, and reporting against measures agreed before the work started.
AI visibility — AEO & GEO
Being cited, not just ranked
People now ask ChatGPT, Claude, Perplexity, Gemini or Google's AI Overviews before they open a search results page.
In EAB's 2026 survey, 46% of school-leavers used AI tools in their college search, and 18% had already dropped an institution based on what an AI told them. What comes back is assembled from whatever is readable and unambiguous on the open web.
Institutions that publish their criteria, their fees, their entry requirements and their findings in plain text get quoted. Institutions that lock them in a PDF get summarized through somebody else.
- Prompt coverage
- Which AI tools already mention you, and which mention a competitor instead… measured across the engines your buyers actually use.
- Citation surface
- The pages worth making quotable, and what has to change on each to get there.
- Structured facts
- Fees, dates, criteria and outcomes published as data rather than as prose.
How it starts
From first call to first fixes
No onboarding sequence, no kickoff deck. A free consultation, and then the work itself.
- A call
- Thirty minutes to establish whether search is actually your constraint. Sometimes it is not, and I will say so.
- An audit
- A written, prioritized SEO audit of the site and its competitive position, including where AI tools (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) currently send people instead of you.
- The work
- After the first call, you get a written quote for the services Mile SEO would provide. The consultation is still free either way.
Next step
Book a free consultation
Pick a time below, or write to hello@mile-seo.com. No form, no sales sequence. It's that easy.
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