SEO for course creators
Combine SEO with AI visibility: build on evergreen content to boost your SEO and direct your audience to your social channels.
The problem
The whole business runs on rented attention: a platform algorithm, an ad account, a mailing list built from one viral video. It works until it does not, and there is no owned channel underneath it. The course sells to people who already know your name and nobody else can find it, because the sales page is the only page and it ranks for nothing.
One sales page is not a site
A single long page optimized for conversion has no surface to rank with. The fix is a body of genuinely useful free content on the same topics the course teaches, structured so it leads somewhere.
- A topic hub per module the course covers
- Free teaching content that answers the query fully, then offers the course
- A sales page that is reached from content rather than from ads alone
- Platform and owned-site content sharing one keyword set
Giving it away is the strategy
The fear is that free content cannibalizes the sale. In practice the free content is what proves you can teach, and proving you can teach is the entire purchase decision.
Being recommended, not just ranked
People increasingly ask ChatGPT, Claude or Perplexity which course to take. Being named there depends on having a body of public teaching these AI tools can evaluate, not on a landing page with testimonials.